Project Goal:

To revitalize Crystal Springs Brewery's brand identity through a comprehensive redesign of their logo and beer labels, enhancing brand recognition, market appeal, and consumer engagement.

Project Scope:

Logo Redesign:

• Conceptualization: Develop 3-5 unique logo concepts that reflect the brewery's brand personality, target audience, and unique selling propositions (e.g., craftmanship, local roots, adventurous spirit).
• Refinement: Select the most suitable logo concept and refine it based on feedback from stakeholders and target audience.
• Brand Guidelines: Create comprehensive brand guidelines outlining logo usage, color palettes, typography, and other visual elements.

Label Redesign:

• Concept Development: Design unique and visually appealing label designs for each beer style, ensuring consistency with the new brand identity.
• Label Variations: Design label variations for different bottle sizes and packaging formats (cans, bottles, growlers).
• Label Printing Considerations: Ensure label designs are suitable for printing and meet industry standards.

‍

‍

‍
Target Audience

• Local, family friendly, age 24 and up, sports goers, enjoy walking around and finding new inviting places to sit and talk with strangers.

Brand Personality:

• Adventurous, traditional, modern, quirky, sophisticated, community-oriented.
• Quality, craftsmanship, innovation, sustainability, local focus.

Competitive Analysis:

• Analyze the branding and packaging of competitor breweries in the local and regional markets.
• Identify key differentiators and competitive advantages for [Brewery Name].

Project Details:

• Research, concept development, client presentations, and final deliverables.

Project Budget:

• Paid in Beer

Success Metrics:

• Increased brand awareness and recognition among target audience.
• Positive consumer feedback on the new branding and packaging.
• Increased sales and market share.
• Improved brand perception and customer loyalty.

Deliverables:

• Finalized logo design and brand guidelines.
• Finalized label designs for all beer styles and packaging formats.
• Presentation of design concepts and rationale to stakeholders.

‍

‍

Project Team:

• Brewery owner/management, marketing team, Four Eyes Designs.

Communication & Collaboration:

• Establish clear communication channels and regular project meetings to ensure smooth collaboration and timely decision-making.

‍

This project brief provides a framework for the brewery rebranding project. It can be further customized with specific details and requirements based on the individual needs and goals of the brewery.

‍